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Success Stories

A travel program with an impressive sales increase.


The Rail Europe program has been active on the belboon network since 2010 and is one of the best performing Travel programs on the belboon network due to the wide reach of geo‘s and the quality of the traffic sources used to generate conversions

Key facts

  • Active since 2010, program is offered in 71 countries
  • Top markets are Brazil, Argentina, and Australia
  • 2.737 affiliates are registered to the program, around 300 affiliates are regularly generating sales
  • Standard CPA 3.5%, average cancellation rate in 2014, 19.5%

Traffic sources active

  • Booking forms on Travel websites and Tour Operator websites
  • Retargeting banner display in Brazil and Israel
  • Voucher code and Cashback sites in India, and Argentina
  • Standard banner display
  • Long-tail keywording

The Challenge

  • When searching for travel deals, customers typically surf a wide variety of sites in a short space of time whilst looking for the best deal
  • Reaching those customers whilst they are searching online is a critical moment in their decision making process
  • Premium inventory is costly and can be difficult to access

The Solution

  • belboon retargeting partners are specialists at creating eye-catching, high quality creatives which dynamically display a user‘s previous search terms
  • Dynamic banners are displayed accross premium webspace to users who have left the site without making a booking (retargeting) as well as users who have not yet visited the site but who are currently searching for similar products (pre-targeting)

Rail Europe is still active on the belboon network and is very happy with the performance delivered by belboon and it's affiliates because of the very high percentage of sales being generated by Content Publishers as well as the wide distribution of sales on their target region