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Success Stories

Stage Entertainment


The Brand

With worldwide 26 theaters and 14 million viewers per year, Stage is the largest live entertainment company in the world and produces in association with high-profile international partners award-winning musicals and shows for over 15 years now.

Stage Entertainment was founded in 1998 by Joop van den Ende in the Netherlands. The company currently operates in eight countries and employs around 3,500 people worldwide, from which 1,700 in Germany alone. In the years 2014/2015 Stage Entertainment has generated a turnover of 302 million euros.

The Challenge

After almost two decades of activity, Stage has created a high level of awareness in their target group of customers. In addition to a continued focus on higher reach, a strategic goal in affiliate marketing,  is to generate incremental sales. The direct agreements between the advertiser and the belboon Key Account team are the basis for the implementation of the appropriate measures, which include a strategic mix of various publisher segments. The affiliate marketing strategy is based on the excellent corporate image, and will help generate new customers.

The Solution with belboon

The entry into the affiliate marketing channel was started through belboon. Among the 65,000 publishers at belboon, there are many events and experiences web platforms as well as deal sites that focus on musicals and leisure activities. This is one of the reasons why belboon is a strong partner and contributes to the success of Stage Entertainment. In addition to the traditional content such as blogs or thematically appropriate sites, especially promotional actions on public holidays and selected events are a strong booster for constant high reach and the corresponding incremental revenue.


Due to the success of belboon's activity, Stage Entertainment has been generating impressive revenues since its launch on the network in January 2015. Publishers benefited correspondingly from high amounts of commissions. Particularly strong sales were generated within the winter months of the seasonal Christmas business. Through the affiliate marketing channel a significant increase in sales has been reached. The cooperative communication and trust on both sides helps to ensure the continuous development of new and interesting ideas to attract new publishers and test new models.