belboon is one of the three leading affiliate marketing networks in the German market. There are 1800 programs on the network as well as publishers from 50 counties. belboon generates over one and a half million transactions every month. belboon is particularly trusted by small and medium sized businesses and longtail advertisers who come to the affiliate network for their internationally experienced account management and market leading technology. belboon offers the most modern fingerprint tracking, a complete interface for their partners and works with automated data-based technology such as retargeting and programmatic advertising. Advertisers and publishers have been profiting from their high levels of service quality and their advanced performance marketing services.
Anna Reiländer was appointed as CEO of belboon GmbH in 2014
Her entry into the affiliate business was in 2005 in the marketing, sales and customer service of the adbutler GmbH. Five years later, she was the key driving force for the merger of adbutler and belboon and held various positions under the new roof of the company in the following years – as a Team Leader Affiliate Marketing and Head of Key Account Management at belboon.
Katharina Downar has been managing the Key Account Team since January 2015 and since March 2016 also the Lead generation business within belboon and is thus responsible for the expansion of the core business of the belboon GmbH.
Since 2010, the business major has been part of the company in which she already held various positions. Among others she managed the belboon publishers Team from March 2013. Therefore, she is very familiar with both sides of the performance network.
Katharina studied business administration at the University of Duisburg-Essen with a focus on e-commerce and marketing. In her position, she appreciates the daily, varied work in dealing with clients and agencies.
Julian Reiff has been responsible for the international expansion of the belboon GmbH Since March 2012.
His entry into the affiliate business took place in 2010 for the belboon-adbutler GmbH as Business Development Manager. In this position he was already driving forward the internationalization of the belboon affiliate network.
Through his professional experience in multinational companies such as Dell Inc., his language skills and knowledge of the different markets, he has managed to build a broad international portfolio. For the future, his focus is on consolidating this portfolio and the further expansion into new markets.
Heiko Müller has been managing the Operations Team of the belboon GmbH and is the link between the sales and IT department.
Prior to joining the company in 2011, Heiko was freelance web developer. The support of various affiliate programs led him to the affiliate business. Here he was especially entrusted with the increase of performance of programs on various networks. With his appointment to belboon, he eventually switched to the network side for program management.
Heiko particularly appreciates to support the team in their daily work and share ideas with the IT department to develop and implement new functionalities.
Christian Bünder has been a part of the belboon GmbH since 2013, and is responsible for the channels display and mobile. He draws on his many years of experience from various areas within the Digital Media Environment.
Before belboon Christian worked for a worldwide acting DSP, for which he was responsible for the international business development in the Central European markets. Previously, he worked for several medium-sized companies, for which he successfully developed and implemented digital strategies and performance marketing campaigns.
Christian is enthusiastic about the rapid transformation of the digital market, which always motivates him to develop new exciting projects with his partners.
Stefan is part of the Board of ARCUS Capital AG, as well as managing director and board member at belboon.
Prior to this Stefan has worked for WIGE MEDIA AG, the MME Moviement AG and the Metropolitan Express Train GmbH. Stefan studied business administration at the European Business School in Oestrich Winkel and has an MBA from Harvard Business School.
Nils von Wietzlow has been on the advisory board of belboon since 2014. Nils supports belboon mainly in the strategic development, as well as in the fields of finance and controlling. Nils worked for Münchener Beteiligungsgesellschaft ARCUS Capital AG, before that, he worked for the American private equity fund First Reserve and the investment bank Merrill Lynch.
Sabine Haase has over 20 years of management experience in the Internet environment.
She has successfully developed national and international internet companies. She was responsible for start-up activities in large and medium-sized companies and knows many different industries. In her roles as executive at Otto Versand, Sainsbury’s, Lycos, and as managing director for Scout24, she has acquired deep expertise in particular in the areas of marketing, sales and product development. For more than 6 years Sabine Haase was responsible for the development of the affiliate network Affilinet and thus has extensive industry and product expertise in performance marketing, with which she now supports the further expansion of belboon.
Jonas Schaub is an expert in the digital world and advises companies in the optimization of the digital marketing mix as well as the technical implementation of new products and technologies.
As founder and CEO of an online agency, he developed innovative digital solutions for large enterprises and medium-sized businesses. In addition, he is involved in several companies and holds several advisory board seats. He speaks regularly at conferences and congresses on topics of digital transformation.