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Anna Reiländer is the new CEO of belboon


Berlin, 12th November 2014. – Anna Reiländer has taken on the role of CEO at belboon GmbH with imme-diate effect. belboon is based in Berlin and is one of the three leading affiliate marketing networks in the German-speaking market. The company is owned by ARCUS Capital AG

“We are very happy to have won Anna Reiländer for this position. She is a highly competent online marketing expert and somebody who knows belboon very well. We see her as the right person to lead belboon in the future with her expert knowledge and drive to succeed”, explained Stefan Eishold, chairman of ARCUS Capital AG.
Before taking on the role of CEO, Anna was Head of Key Account management at belboon. In this role she managed key agency and advertiser accounts. Some key projects that she has worked on during her time at belboon include the development of co-operations with relevant affiliate marketing agencies such as explido, quisma and webnetz. Anna Reiländer started her career at belboon in 2005 in an apprenticeship position. In her time at belboon she has managed all areas of the company – from publisher and advertiser management to organization and team leadership positions “For me it’s a great motivation to be able to work with an experienced team to help further develop our market position. I’m thankful to Arcus Capital for trusting me with this position as well as to my predecessor
Anna Reiländer will take over the management of belboon from Michael Kruse, who will leave the company at the end of the year. After taking over at the beginning of 2014 and successfully re-structuring the business, he has decided to move on to new projects

Company information:

belboon GmbH
belboon is one of the three leading affiliate networks in the German-speaking market and is focused on strengthening the growth of its international activities. There are around 1.800 advertiser programs and publishers from 50 different countries active on the network. belboon was the first affiliate network in the world to transfer its business model onto the mobile internet. Online and mobile publishers as well as advertisers profit from the network’s outstanding performance and broad reach as well as its market leading technology along with an exceptional level of service. belboon was founded 2002.


belboon GmbH
Corporate Communications
Isabel Hartmann
Weinmeisterstr. 12-14
10178 Berlin

T +49 (0)30 32 29 65-174
F +49 (0)30 32 29 65-111
[email protected]