Munich / Berlin 11th July 2014 – ARCUS Capital AG confirmed today that they had 100% acquired belboon GmbH from YOC AG
belboon GmbH and its performance marketing network, belboon, is one of the leading service oriented providers of affiliate marketing in the German-speaking market. Its focus lies in small and mid-sized companies which make up the “longtail” of the internet. The price for the purchase was not made public “I am confident that ARCUS will be a strong and competent partner and I am looking forward to working with them to develop belboon further and to further develop our market position”, explained Michael Kruse
Stefan Eishold, Chairman of ARCUS added “We were impressed by belboon’s level of expertise in the online industry and their excellent management. In addition belboon offer an advanced, highly automated platform with a great deal of potential”
This is the second purchase for ARCUS in the last three months after they completed the purchase of OERTZEN GmbH in April 2014 and the purchase marks a further development ion the strategy of their investment portfolio.
Company information: www.belboon.com
ARCUS Capital AG
ARCUS is a private venture capital company based in Munich. Their investment focus is on small and mid-sized companies in the German speaking market. The company was founded by investors in 1994 and has made a number of successful investments in companies from various industries and sizes whilst assisting them in their further development. More information can be found at www.arcus-muc.de
belboon is one of the three leading affiliate networks in the German-speaking market and is focused on strengthening the growth of its international activities. There are around 1800 advertiser programs and publishers from 46 different countries active on the network. belboon was the first affiliate network in the world to transfer its business model onto the mobile internet. Online and mobile publishers as well as advertisers profit from the network’s outstanding performance and broad reach as well as its market leading technology along with an exceptional level of service. belboon GmbH was founded 2002.
YOC is a pioneer and market leader for mobile advertising and today is the leading independent provider of premium mobile inventory in Europe. YOC offers technology-driven advertising solutions through its 300 inter-national publishers. YOC has been listed as a prime standard on the Frankfurt stock exchange since 2006 and currently has 90 employees in Berlin, Düsseldorf, London, Madrid, Paris and Vienna.
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