belboon and Next Performance Form a Strategic Partnership

Berlin 2nd August 2011 – belboon, the international affiliate marketing network and the European behavioural retargeting specialists Next Performance have secured a strategic partnership which will see them working closer together in the future. The partnership offers the network, one of the three largest networks in the German speaking market, and its customers a strong competitive advantage: they will be working with experts in the performance advertising sector who combine their technical knowledge with their advertising scope to help in the success of their partners.

At belboon, an expert team advises customers to ensure that retargeting is effective and profitable for customers. The strategic partnership with Next Performance – a specialist for dynamic targeting and retargeting on a CPC, CPA and CPM basis – is the perfect solution. Retargeting makes it possible to activate customers with pinpoint accuracy. The advertising channel reminds end customers that they have already expressed interest in a product, shop or service on the internet and converts them to buy. Adherence to quality standards is just as important to belboon and Next Performance as the efficiency of the campaign.

belboon & next Performance – Experts in Re-Targeting

Manuel Kester, CEO of belboon-adbutler GmbH added: “belboon has had a vision of building up strategic alliances with specialists in the performance marketing industry. Next Performance is exactly the right partner for us. Through their excellence in retargeting technology, the company demonstrates the competence that we value as an affiliate network. Our advertisers can profit from this agreement with increased revenues and profits”.

Vincent Karachira, CEO of Next Performance: “In belboon we have an excellent partner amongst the international networks. Our partnership is results orientated towards the success of the customer. The main advantage is that our technologies work well together and that technology is also the most up-to-date and can be used worldwide!” This has resulted in a further connection between belboon and Next Performance: international orientation. belboon is one of the three largest affiliate networks in the German speaking market and is expanding into the French and UK markets as well as in other European countries. Next Performance was started in France in 2008 and operates in its home country as well as worldwide, with a particular interest in the German speaking area. “With respect to our core markets, we complement each other exceptionally well! We want to use the experience that we’ve both had in each region!” explains Manuel Kester.

International Success

The importance of international business activities for Next Performance has been highlighted by the recent recruitment of Kennet Partners as a new investor. With an investment of 16 million Euro, the human capital development company has been involved with Next Performance since June 2011. Our goal is to use the fresh capital to put us on the course to expansion “The brilliant success of our retargeting solutions in France has allowed us to develop our business activities in Germany, the UK and other European countries. belboon is an important partner for us. In order to develop our market leading position, we will soon be employing fifty new employees” explained Vincent Karachira.

belboon academy 2011

belboon and Next Performance will also be developing the belboon academy conference. Next Performance is a premium sponsor of the affiliate marketing conference which will be organised by belboon and will be held in Berlin on the 27th of October.

Company information: www.belboon.com

Download releases: www.belboon.com/en/press-releases.html

Contact

belboon-adbutler GmbH
Corporate Communications
Martina Serwene
Karl-Liebknecht-Str. 1
10178 Berlin
Germany
Tel.: +49-30-726162-322
Fax: +49-30-726162-311
pr@belboon.com
www.belboon.com
 

About belboon-adbutler GmbH

belboon-adbutler GmbH trades as belboon – the affiliate network of the YOC Group. With around 1,300 partner programmes, belboon is one of the top three affiliate networks in the German speaking market. belboon is distinguished by its many years of experience, broad reach, market leading technology as well as specialist innovation and competence. belboon can guarantee its publishers as well as advertisers optimal performance as well as a high degree of service. The belboon network was formed in 2009 with the merger of the adbutler affiliate network (Founded in 2002) and belboon (Founded in 2006).

About Next Performance SAS

Next Performance - was founded in 2008 and delivers  high quality behavioural retargeting and audience retargeting services for brands and stores online. The company has over 500 customers throughout Europe (France, the UK, Germany, Austria, The Netherlands, Switzerland, Belgium, Italy, Spain and Portugal). Through co-operation with competent partners such as belboon as well as with ad exchanges and exclusive publishers, Next Performance can serve several billion dynamic, personalised banner impressions every year. The reason for this is the application of their own optimisation technology.