Mobile Affiliate Marketing – A New Channel In Your Multi-Channel-Strategy

New marketing opportunities through Mobile Affiliate Marketing

Markets and media are in constant change. There is a continuous progression in digital media, which is begining to reach larger audiences than through traditional advertising channels such as TV, print or outdoor advertising.

To come into dialogue with the forward-target groups, other forms of communication are needed. In particular, the mobile Internet, which lists its innovative transmission technologies and rapid growth of more powerful devices offers completely new possibilities for communication, advertising and distribution. For the mobile phone combines not only a whole range of technical capabilities, but is also by far the most personal medium, with which you can reach users anytime, anywhere: specifically, individual, and through multimedia.

This feature makes the phone into an attractive marketing and sales tool. Meanwhile, there is an integral part of corporate communications for large and medium companies, where it has proven itself through customer loyalty, image and as a solid marketing tool. But not only that: The mobile phone now acts as a newspaper, a planner, a bank terminal, a ticket counter or a digital shop.

belboon is the first affiliate network worldwide that has detected this trend and offers a sophisticated mobile affiliate marketing solution to its customers, advertisers and Publishers. This includes a real mobile ad server, which uses the best possible presentation of advertising through a daily updated devices database, in the tens of thousands of possible combinations of device versions, browsers and operators - are all stored, including features such as display sizes and color resolutions. This is necessary to accurately deliver Mobile Ads to the respective display units of the observing user.

Similarly belboon has adapted the tracking method to the specific features of the Mobile Internet. Pure Online cookie-tracking procedures are simply not enough due to the several differing terminal characteristics.

What does an Advertiser need for an entry into Mobile Affiliate Marketing?

To benefit from the Mobile Affiliate Marketing an optimized mobile internet portal is of course required, as part of a multi-channel performance marketing strategy. In addition, an existing online belboon Affiliate program is needed.

As complicated as the technology behind the mobile ad serving and tracking is, on the other hand it’s as easy is to integrate the mobile channel for the advertiser. The existing online affiliate program will be expanded in the usual way to control the Mobile Advertising Medium that links to the mobile portal or the mobile shop. This is analogue to the creation of online advertising. In addition, the mobile tracking is installed with our support on the mobile website. Done!

The partner handling, event handling, etc. Statistical analysis is then carried through the entire affiliate program, ie Whether online or mobile - the advertiser manages their partner program in the usual manner, with no difference to a pure online affiliate program.

Commission Models

Can the end user carry out a defined action on the mobile site of the Advertisers , such as the entry of an email address or the purchase of products, then belboon can handle  CPM- (Pay-per-View), CPC- (Pay-per-Click), CPL- (Pay-per-Lead), COO- (Pay-per-Order) Commission models or any combination thereof, possible with differentiation can be selected for the mobile affiliate marketing channel. When  no such end-user action is need, CPM and CPC compensation models are available.

Mobile Advertising Material

Currently belboon advertisers can use the following types of advertising material for the mobile channel:

• Mobile Ads in 6:1 Format (Banner, *.gif oder *.jpg)
• Mobile Text Links
• Banner generator for Mobile Ads
• CSV Datafeeds with product links to Mobile Stores